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Website Development

Fast, sharp sites that rank and convert.

Marketing sites and web apps built for speed, clarity, and search — real information architecture, real copy, and performance that survives a year of edits.

Timeline
2–4 weeks for a marketing site
Discipline
Build
Stack
Next.js / AstroHeadless CMSVercel / CloudflareSchema.org JSON-LDGA4 & Search Console
01 / Overview

Most business sites fail on one of three things: nobody can tell what you do in five seconds, it takes four seconds to load, or search engines and AI assistants can't parse it. All three are fixable and all three are design decisions, not plugins.

We build sites structurally: a page for each thing people actually search, copy that answers the question directly, semantic markup and structured data so both Google and AI answer engines can quote you, and a performance budget we hold ourselves to.

The usual damage
A template that looks like every other site in your category
Four-second loads on the mobile connections your customers use
No structured data, so you never appear in rich or AI results
Copy that describes features instead of answering questions
A CMS nobody on your team dares to touch
02 / The pipeline

How this build actually runs

Every stage has a visible output. You always know which node we're on.

PLAN

Architecture & keywords

Page-by-page structure mapped to real search intent, with one clear primary action per page.

WRITE

Copy first

We write before we design — headline, proof, objection, action — so the layout serves an argument instead of decorating one.

BUILD

Design & develop

Custom design on a fast stack, with a performance budget enforced on every page and real accessibility passes.

MARK UP

SEO / AEO / GEO

Semantic HTML, schema.org structured data, FAQ blocks, clean sitemaps, and llms.txt so AI engines can cite you accurately.

SHIP

Launch & measure

Analytics, conversion events, search console, and a handover session so your team can publish confidently.

03 / Deliverables

What lands in your hands

Custom design system, not a purchased theme
Fully responsive build with performance budget
Semantic markup and schema.org structured data
FAQ and answer blocks for AI search visibility
Sitemap, robots, and llms.txt
Analytics and conversion tracking
CMS setup and team training
04 / Outcomes

What changes

<1.5s
target largest contentful paint
90+
Lighthouse targets across the board
Citable
structured for AI answer engines
05 / Who this is for

Typical shapes this takes

Service businesses

A page per service and location, each ranking for its own intent.

Startups

A launch site that explains a new category clearly and converts trial signups.

Personal brands

A fast, distinctive home for offers, proof, and booking.

06 / Questions

What people ask before starting

Do you write the copy?

Yes, and we prefer to. Copy drives structure — writing it after the design is how sites end up saying nothing.

What is AEO and GEO?

Answer Engine and Generative Engine Optimisation — structuring content so AI assistants can extract and cite it. In practice: direct answers, clean semantics, structured data, and an llms.txt file.

Can my team update it?

Yes. We connect a CMS for anything that changes and run a training session with written docs.

Next node

Ready to stop doing this by hand?

Book a discovery call